A national nursing association launches a communication program to raise awareness of the reemergence of an infectious disease as well as recommended approaches to prevent it. Until then, the disease had been underestimated and underdiagnosed. In year one, the program’s primary audience encompasses only health care professionals; in year two, the program’s reach is extended to patients and the general public. List potential reasons for the association’s decision to target only providers in the first year of the program, and discuss pros and cons of this approach.