This chapter lists some of the key factors in designing ethical PR programs and also refers to
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This chapter lists some of the key factors in designing ethical PR programs and also refers to existing guidelines. Share your reaction to each of these characteristics (see Table 5.3). Can you recall any example to which they may apply? Can you think of opposite examples? Is there anything else you would do to preserve public interest and the ethics of PR while designing the PR component of a health communication program?
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Health Communication From Theory To Practice
ISBN: 9780787982058
1st Edition
Authors: Renata Schiavo
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