1. Have you used the Robinhood trading app? If so, what is your experience? If not, why not? Would you consider using it? Explain. 

2. Delineate the PESTEL factors that supported Robinhood’s rise. How did the startup match its strategy to take advantage of the opportunities in the PESTEL environment? Identify and discuss relevant PESTEL factors and their effect on Robinhood’s strategy. 

3. Although Robinhood was quite innovative, it could not sustain its competitive advantage. How did the PESTEL factors change over time to impact Robinhood negatively? Identify and discuss relevant PESTEL factors and their effect on Robinhood’s competitive position. 

4. What does the rapid and successful imitation of Robinhood’s differentiating features (such as zero commission trades and slick mobile apps) tell you about the competitive intensity in the financial services industry? 

5. Disruptors, especially technologically advanced disruptors, often face legal or political challenges. What are some ways they can overcome these challenges? 

6. The financial industry is one of the most heavily regulated industries. Do you think regulation hinders competition or encourages corporate responsibility? Explain.