Despite its initial success, why was JetBlue unable to sustain a blue ocean strategy?

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Strategic Management

ISBN: 978-1260261288

5th Edition

Authors: Frank Rothaermel

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Question Posted: Sep 09, 2022 02:56 AM

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Despite its initial success, why was JetBlue unable to sustain a blue ocean strategy?

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Although JetBlue was able to create an initial competitive ...View the full answer

Strategic Management

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