=+3. In 1975 the Boston Consulting Group wrote a report for the British government concerning the penetration of Honda motorcycles in the USA. They concluded that the success was the result of meticulous staff work and planning.

Pascale (1984) disagrees and argues that the success was entirely due to learning and persistence, and that it was Honda’s learning experience concerning operating in the USA that eventually led to a more rationally planned approach.

Both arguments are documented in Pascale, R

(1984) Perspectives on strategy – the real story behind Honda’s success, California Management Review, 26 (3). Read this article and assess the points that Pascale makes.