A large pharmaceutical company wants to ascertain how well it is meeting the needs of its stakeholders.
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A large pharmaceutical company wants to ascertain how well it is meeting the needs of its stakeholders. The business development team determines that the key stakeholders it wishes to survey include physicians, retail pharmacists, and patients with chronic diseases who take multiple medications. Critical factors of interest include the company’s reputation and the value of its medications relative to their cost. You are asked to develop the survey. Create a survey based on a five-point Likert scale that will provide your team with the information it needs on each stakeholder group.
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Related Book For
Strategic Healthcare Management Planning And Execution
ISBN: 9781640553651
3rd Edition
Authors: Stephen L. Walston PhD
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