Define brand, state how brand differs from a product, and explain what brand equity is. LO6

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Define “brand,” state how brand differs from a product, and explain what brand equity is. LO6

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Strategic Brand Management Building Measuring And Managing Brand Equity

ISBN: 9780132490924

4th Global Edition

Authors: Kevin Lane Keller

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Question Posted: Jul 04, 2024 11:04 AM

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Define brand, state how brand differs from a product, and explain what brand equity is. LO6

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Strategic Brand Management Building Measuring And Managing Brand Equity

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