If a firm enters into a strategic alliance but does not exercise appropriate behavioral control of its

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If a firm enters into a strategic alliance but does not exercise appropriate behavioral control of its employees (in terms of culture, rewards and incentives, and boundaries—as discussed in Chapter 9) who are involved in the alliance, what ethical issues could arise? What could be the potential long-term and short-term downside for the firm?

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Strategic Management Text And Cases

ISBN: 9781264124329

11th Edition

Authors: Gregory Dess , Gerry McNamara , Alan Eisner , Steve Sauerwald

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