Jerry Rice (born October 13, 1962) is widely regarded as the greatest wide receiver ever and one of the greatest players in National Football League (NFL) history. He is the all-time leader in every major statistical category for wide receivers. In 20 NFL seasons, he was selected to the Pro Bowl 13 times (1986–1996, 1998, and 2002) and named All-Pro 10 times. He won three Super Bowl rings playing for the San Francisco 49ers and an AFC Championship with the Oakland Raiders.
Besides his exceptional ability as a receiver, Rice is remembered for his work ethic and dedication to the game. In his 20 NFL seasons, he missed only 10 regular season games.
His 303 games are by far the most ever played by an NFL wide receiver. In addition to staying on the field, his work ethic showed in his dedication to conditioning and running precise routes. Before you watch the video consider the following concepts and questions and be prepared to discuss them in class:
Concepts 

• Competition 

• Opportunity 

• Threat 

• Industry environment—five forces 

• Competitor analysis 

Questions 

1. How competitive are you? How does this manifest itself in your everyday life?
2. What about goal setting in your life. Do you have objectives that you want to achieve five years after graduation?
3. How is your preparation and planning matched to your long-term objectives?
4. What, if any, difference is there between a company’s objectives and those of its employees?