Pick a brand. Attempt to identify its sources of brand equity. Assess its level of brand awareness
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Pick a brand. Attempt to identify its sources of brand equity. Assess its level of brand awareness and the strength, favorability, and uniqueness of its associations. LO8
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Muhammad Salman Alvi
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Related Book For
Strategic Brand Management Building Measuring And Managing Brand Equity
ISBN: 182812
4th Edition
Authors: Keller/ Parameswaran/ Jacob
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