The purpose of this exercise is to give you practice developing product-positioning maps. Nonprofit organizations, such as universities, are increasingly using product-positioning maps to determine effective ways to implement strategies.

Instructions

Step 1 Join with two other people in class to form a group of three.

Step 2 Jointly prepare a product-positioning map that includes your institution and four other colleges or universities in your state.

Step 3 At the chalkboard, diagram your product-positioning map.

Step 4 Discuss differences among the maps diagrammed on the board.