Understanding the Nature of Competition 

1. Find a company that is rapidly stealing market share from incumbents. How is the business model of the growing company different? What innovative strategy is it employing?

2. Find a company that the media is touting as doing something new or innovative. Do you agree that the company is innovative? Why or why not?

3. Find a company that fits one of the six innovative strategies described in this text. Does the company employ only one innovative strategy, or mix several? Which ones?

4. Compare renting movies from a box store, versus mail, versus streaming.

How does each successive model eliminate value-chain activities?

5. Find a company that uses a free revenue model. How is it able to perpetually offer the product for free? What kind of free strategy is it using?