What kinds of strategies might: (a) a small pizza place operating in a crowded college market, and
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What kinds of strategies might:
(a) a small pizza place operating in a crowded college market, and
(b) a detergent manufacturer seeking to unveil new products in an established market use to strengthen their business models? LO4
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Related Book For 
Strategic Management Theory And Cases An Integrated Approach
ISBN: 9781285184487
11th Edition
Authors: Gareth R. Jones, Melissa A. Schilling
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