Why can global pricing lead to sub-optimization?

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Global Strategic Management

ISBN: 9781350932968

5th Edition

Authors: Philippe Lasserre, Felipe Monteiro

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Question Posted: Feb 26, 2024 03:01 AM

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Why can global pricing lead to sub-optimization?

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Global pricing while offering opportunities for standardization and efficiency can lead to suboptimization due to several challenges and complexities inherent in managing pricing strategies across div...View the full answer

Global Strategic Management

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