4. Consider the following brands, and discuss the extendability of each: a. Harley-Davidson b. Red Bull c.

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4. Consider the following brands, and discuss the extendability of each:

a. Harley-Davidson

b. Red Bull

c. Tommy Hilfi ger

d. Whole Foods

e. Netfl ix f.

U.S. Marines g. Grey Goose Vodka h. Victoria’s Secret i.

BlackBerry j.

Las Vegas k. Kate Spade

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Strategic Brand Management Building, Measuring, And Managing Brand Equity

ISBN: 9789332542204

4th Edition

Authors: Kevin Lane Keller, Ambi M. G. Parameswaran, Isaac Jacob

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