4. Consider the following brands, and discuss the extendability of each: a. Harley-Davidson b. Red Bull c.
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4. Consider the following brands, and discuss the extendability of each:
a. Harley-Davidson
b. Red Bull
c. Tommy Hilfi ger
d. Whole Foods
e. Netfl ix f.
U.S. Marines g. Grey Goose Vodka h. Victoria’s Secret i.
BlackBerry j.
Las Vegas k. Kate Spade
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Related Book For
Strategic Brand Management Building, Measuring, And Managing Brand Equity
ISBN: 9789332542204
4th Edition
Authors: Kevin Lane Keller, Ambi M. G. Parameswaran, Isaac Jacob
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