5. There are four fake brand extensions among the following list; the other six were marketed at...
Question:
5. There are four fake brand extensions among the following list; the other six were marketed at one point. Can you identify the four fakes? 121
a. Ben-Gay Aspirin: Pain Relief That Comes with a Warm Glow
b. Burberry Baby Stroller: For Discriminating Newborns
c. Smith & Wesson Mountain Bikes: Ride without Fear
d. Atlantic City Playing Cards: Talcum-Coated for Easy Shuffl ing
e. Pond’s Toothpaste: Reduces the Appearance of Fine Wines f.
Slim Jim Beef-Flavored Throat Lozenges: For Meat Lovers Who Like to Sing Karaoke g. Frito-Lay Lemonade: A Tangy, Crunchy Thirst Quencher h. Cosmo Yoghurt: Spoon It Up, Slim Down Those Thighs i.
Richard Simmons Sneakers: Shake Your Cute Little Booty to the Oldies j.
Madonna Condoms: For Men Who Are Packing
Step by Step Answer:
Strategic Brand Management Building, Measuring, And Managing Brand Equity
ISBN: 9789332542204
4th Edition
Authors: Kevin Lane Keller, Ambi M. G. Parameswaran, Isaac Jacob