5. There are four fake brand extensions among the following list; the other six were marketed at...

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5. There are four fake brand extensions among the following list; the other six were marketed at one point. Can you identify the four fakes? 121

a. Ben-Gay Aspirin: Pain Relief That Comes with a Warm Glow

b. Burberry Baby Stroller: For Discriminating Newborns

c. Smith & Wesson Mountain Bikes: Ride without Fear

d. Atlantic City Playing Cards: Talcum-Coated for Easy Shuffl ing

e. Pond’s Toothpaste: Reduces the Appearance of Fine Wines f.

Slim Jim Beef-Flavored Throat Lozenges: For Meat Lovers Who Like to Sing Karaoke g. Frito-Lay Lemonade: A Tangy, Crunchy Thirst Quencher h. Cosmo Yoghurt: Spoon It Up, Slim Down Those Thighs i.

Richard Simmons Sneakers: Shake Your Cute Little Booty to the Oldies j.

Madonna Condoms: For Men Who Are Packing

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Strategic Brand Management Building, Measuring, And Managing Brand Equity

ISBN: 9789332542204

4th Edition

Authors: Kevin Lane Keller, Ambi M. G. Parameswaran, Isaac Jacob

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