4. Explain the rationale for mixing and matching brand elements. ...

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4. Explain the rationale for “mixing and matching”

brand elements.

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Strategic Brand Management Building, Measuring, And Managing Brand Equity

ISBN: 9789332542204

4th Edition

Authors: Kevin Lane Keller, Ambi M. G. Parameswaran, Isaac Jacob

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Question Posted: Nov 11, 2024 05:00 AM

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4. Explain the rationale for mixing and matching brand elements. ...

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Strategic Brand Management Building, Measuring, And Managing Brand Equity

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