4. Visit a department store and evaluate the in-store marketing effort. Which categories or brands seem to
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4. Visit a department store and evaluate the in-store marketing effort. Which categories or brands seem to be receiving the biggest in-store push? What unique in-store merchandising efforts do you see?
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Related Book For 
Strategic Brand Management Building, Measuring, And Managing Brand Equity
ISBN: 9789332542204
4th Edition
Authors: Kevin Lane Keller, Ambi M. G. Parameswaran, Isaac Jacob
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