4 What are the ethical issues which arise in the course of the exploitation of a brand...

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4 What are the ethical issues which arise in the course of the exploitation of a brand name? Which stakeholder groups are affected by these issues? How do such stakeholders stand to gain or lose?

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Strategic Management

ISBN: 9781403904003

1st Edition

Authors: Colin White

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Question Posted: Nov 14, 2024 04:00 AM

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4 What are the ethical issues which arise in the course of the exploitation of a brand name? Which stakeholder groups are affected by these issues? How do such stakeholders stand to gain or lose?
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Strategic Management

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