5. Pick a brand. Evaluate how it leverages secondary associations. Can you think of any ways that...

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5. Pick a brand. Evaluate how it leverages secondary associations. Can you think of any ways that the brand could more effectively leverage secondary brand associations?

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Strategic Brand Management Building, Measuring, And Managing Brand Equity

ISBN: 9789332542204

4th Edition

Authors: Kevin Lane Keller, Ambi M. G. Parameswaran, Isaac Jacob

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Question Posted: Nov 11, 2024 05:00 AM

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5. Pick a brand. Evaluate how it leverages secondary associations. Can you think of any ways that the brand could more effectively leverage secondary brand associations?
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5. Pick a brand. Evaluate how it leverages secondary associations. Can you think of any ways that...

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Strategic Brand Management Building, Measuring, And Managing Brand Equity

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