4. Which retailers have the strongest image and equity in your mind? Think about the brands they...

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4. Which retailers have the strongest image and equity in your mind? Think about the brands they sell.

Do they contribute to the equity of the retailer? Conversely, how does that retailer’s image help the image of the brands it sells?

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Strategic Brand Management Building, Measuring, And Managing Brand Equity

ISBN: 9789332542204

4th Edition

Authors: Kevin Lane Keller, Ambi M. G. Parameswaran, Isaac Jacob

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Question Posted: Nov 11, 2024 05:00 AM

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4. Which retailers have the strongest image and equity in your mind? Think about the brands they...

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Strategic Brand Management Building, Measuring, And Managing Brand Equity

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