Choose two firms and construct a value-chain analysis for each. Compare both value chains and discuss any
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Choose two firms and construct a value-chain analysis for each. Compare both value chains and discuss any potential sources of competitive advantage. Justify your analysis with specific examples.
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Strategic Management And Competitive Advantage Concepts
ISBN: 9781292266954
6th Global Edition
Authors: Jay B. Barney, William S. Hesterly
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