Highlight some of the issues associated with brand marketers losing control over brand meaning. Are there any
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Highlight some of the issues associated with brand marketers losing control over brand meaning.
Are there any benefits to firms intervening to control the conversations taking place in social media? Why or why not?
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Related Book For
Strategic Brand Management Building Measuring And Managing Brand Equity
ISBN: 9780135641378
5th Edition
Authors: Kevin Lane Keller , Vanitha Swaminathan
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