How do technology companies leverage their brand name, and what key characteristics of their brand architecture do

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How do technology companies leverage their brand name, and what key characteristics of their brand architecture do they typically follow? For example, contrast the brand architecture of Google and Yahoo! over the years.

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Strategic Brand Management Building Measuring And Managing Brand Equity

ISBN: 9780135641378

5th Edition

Authors: Kevin Lane Keller , Vanitha Swaminathan

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Question Posted: Jul 03, 2024 10:07 AM

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How do technology companies leverage their brand name, and what key characteristics of their brand architecture do

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Strategic Brand Management Building Measuring And Managing Brand Equity

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