What are some of the product strategies and communication strategies that General Motors could use to further
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What are some of the product strategies and communication strategies that General Motors could use to further enhance the level of perceived differentiation between its divisions? How can online digital marketing and social media be utilized to strengthen the distinctions across brands within a particular portfolio?
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Related Book For
Strategic Brand Management Building Measuring And Managing Brand Equity
ISBN: 9780135641378
5th Edition
Authors: Kevin Lane Keller , Vanitha Swaminathan
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