Identify a company that has organized its brand architecture using multiple levels in the hierarchy. Review the
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Identify a company that has organized its brand architecture using multiple levels in the hierarchy. Review the design principles summarized in Table 12-1, and describe whether the brand architecture successfully follows these design principles. If not, how would you improve the brand architecture?
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Strategic Brand Management Building Measuring And Managing Brand Equity
ISBN: 9780135641378
5th Edition
Authors: Kevin Lane Keller , Vanitha Swaminathan
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