In the section Ethics and Strategy, various products are mentioned that companies claim are distinctive and certainly
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In the section “Ethics and Strategy,” various products are mentioned that companies claim are distinctive and certainly follow a differentiation strategy. Companies can segment their customers by financial net worth. Is it ethical to exaggerate the results that can be expected from using a new high-end, expensive beauty treatment over a more basic one?
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Strategic Management And Competitive Advantage Concepts
ISBN: 9781292266954
6th Global Edition
Authors: Jay B. Barney, William S. Hesterly
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