Pick a brand. Assess its efforts to manage brand equity in the last five years. What actions

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Pick a brand. Assess its efforts to manage brand equity in the last five years. What actions has it taken to be innovative and relevant? Can you suggest any changes to its marketing program?

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Strategic Brand Management Building Measuring And Managing Brand Equity

ISBN: 9780135641378

5th Edition

Authors: Kevin Lane Keller , Vanitha Swaminathan

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Question Posted: Jul 03, 2024 10:07 AM

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Pick a brand. Assess its efforts to manage brand equity in the last five years. What actions

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Strategic Brand Management Building Measuring And Managing Brand Equity

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