Resource immobility is a key assumption of the resource-based view of strategy and, hence, of the VRIO

Question:

Resource immobility is a key assumption of the resource-based view of strategy and, hence, of the VRIO tool. However, many companies with decades of competitive advantage have started to lose ground to new competitors. Is resource immobility fleeting? How can the resource-based view and VRIO tools explain such changes in advantage?

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