Which is more important for a pharmaceutical company to maintain a sustained competitive advantage, its latest blockbuster

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Which is more important for a pharmaceutical company to maintain a sustained competitive advantage, its latest blockbuster drug or its HR practices, which have evolved to generate a culture of high performance and innovation?

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Strategic Management And Competitive Advantage Concepts

ISBN: 9781292266954

6th Global Edition

Authors: Jay B. Barney, William S. Hesterly

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