The Boeing Company manufactures different types of aircraft for the commercial airline industry, for example, the 727,
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The Boeing Company manufactures different types of aircraft for the commercial airline industry, for example, the 727, 747, 757, 767, 777, and now, the 787 jet models. Is there any way for Boeing to adopt an ingredient branding strategy with its jets? How? What would be the pros and cons?
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Mehwish Aziz
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Related Book For 
Strategic Brand Management Building Measuring And Managing Brand Equity
ISBN: 9780135641378
5th Edition
Authors: Kevin Lane Keller , Vanitha Swaminathan
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