After winning major championships, star players often complain about their lack of endorsement offers. Similarly, after every
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After winning major championships, star players often complain about their lack of endorsement offers. Similarly, after every Olympics, some medal-winning athletes lament their lack of commercial recognition. From a branding perspective, how would you respond to the complaints of these athletes?
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Related Book For
Strategic Brand Management Building Measuring And Managing Brand Equity
ISBN: 9780135641378
5th Edition
Authors: Kevin Lane Keller , Vanitha Swaminathan
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