Which retailers have the strongest image and equity in your mind? Think about the brands they sell.
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Which retailers have the strongest image and equity in your mind? Think about the brands they sell. Do they contribute to the equity of the retailer? Conversely, how does that retailer’s image help the image of the brands it sells? What is the impact of online versus offline retail storefronts in creating your image of this retailer?
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Related Book For 
Strategic Brand Management Building Measuring And Managing Brand Equity
ISBN: 9780135641378
5th Edition
Authors: Kevin Lane Keller , Vanitha Swaminathan
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