1. What are some of the legal and ethical issues involved in collecting competitor intelligence in the...
Question:
1. What are some of the legal and ethical issues involved in collecting competitor intelligence in the following situations?
a. Hotel A sends an employee posing as a potential client to Hotel B to find out who Hotel B’s major corporate customers are.
b. A firm hires an MBA student to collect information directly from a competitor while claiming the information is for a course project.
c. A firm advertises a nonexistent position and interviews a rival’s employees with the intention of obtaining competitor information.
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Related Book For
Strategic Management Text And Cases
ISBN: 9781260575255
10th Edition
Authors: Gregory Dess, Gerry McNamara, Alan Eisner, Seung-Hyun Lee
Question Posted: