1. What are some of the legal and ethical issues involved in collecting competitor intelligence in the...

Question:

1. What are some of the legal and ethical issues involved in collecting competitor intelligence in the following situations?

a. Hotel A sends an employee posing as a potential client to Hotel B to find out who Hotel B’s major corporate customers are.

b. A firm hires an MBA student to collect information directly from a competitor while claiming the information is for a course project.

c. A firm advertises a nonexistent position and interviews a rival’s employees with the intention of obtaining competitor information.

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Strategic Management Text And Cases

ISBN: 9781260575255

10th Edition

Authors: Gregory Dess, Gerry McNamara, Alan Eisner, Seung-Hyun Lee

Question Posted: