LO3-2 Understand how value-chain analysis can help managers create value by investigating relationships among activities within the

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LO3-2 Understand how value-chain analysis can help managers create value by investigating relationships among activities within the firm and between the firm and its customers and suppliers.

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Strategic Management Text And Cases

ISBN: 9781260575255

10th Edition

Authors: Gregory Dess, Gerry McNamara, Alan Eisner, Seung-Hyun Lee

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