Consider the following facts. Division A in a firm has generated $847,000 of profits on $24 million worth of sales, using $32 million worth of dedicated assets. The cost of capital for this firm is 9 percent, and the firm has invested $7.3 million in this division.

(a) Calculate the Return on Sales (ROS) and Return on Total Assets (ROA) of Division A.

If the hurdle rates for ROS and ROA in this firm are, respectively, 0.06 and 0.04, has this division performed well?

(b) Calculate the EVA of Division A (assuming that the reported profits have already been adjusted). Based on this EVA, has this division performed well?

(c) Suppose you were CEO of this firm. How would you choose between ROS/ROA and EVA for evaluating this division?