Identify two rivals and two complementors for each of the following companies. Rivals could include incumbent competitors,

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Identify two rivals and two complementors for each of the following companies.

Rivals could include incumbent competitors, substitutes or potential new entrants.

(a) Toyota

(b) Microsoft

(c) Lenovo

(d) HSBC Bank

(e) Apple

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Strategic Management And Competitive Advantage

ISBN: 978-0133823929

5th Edition

Authors: Jay B. Barney ,William S. Hesterly

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