LO2 explain the importance of analysing and understanding the organisations external environment, and discuss the four activities

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LO2 explain the importance of analysing and understanding the organisation’s external environment, and discuss the four activities of the external environmental analysis process

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Strategic Management Competitiveness And Globalisation

ISBN: 9780170451116

7th Edition

Authors: Robert Hoskisson, Dallas Hanson, Kim Backhouse, David Leaney, R. Duane Ireland, Michael Hitt

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