LO3 outline and describe the seven segments of the general environment LO4 identify the five competitive forces
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LO3 outline and describe the seven segments of the general environment LO4 identify the five competitive forces and interpret industry analyses to determine an industry’s profit or surplus potential
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Strategic Management Competitiveness And Globalisation
ISBN: 9780170451116
7th Edition
Authors: Robert Hoskisson, Dallas Hanson, Kim Backhouse, David Leaney, R. Duane Ireland, Michael Hitt
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