Which of the following firms faces the greater threat of cheating in the alliances described, and why?

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Which of the following firms faces the greater threat of “cheating” in the alliances described, and why?

(a) Firm I and Firm II form a strategic alliance. As part of the alliance, Firm I agrees to build a new plant right next to Firm II’s primary facility. In return, Firm II promises to buy most of the output of this new plant. Which is at risk, Firm I or Firm II?

(b) Firm A and Firm B form a strategic alliance. As part of the alliance, Firm A promises to begin selling products it already sells around the world in the home country of Firm B. In return, Firm B promises to provide Firm A with crucial contacts in its home country’s government. These contacts are essential if Firm A is going to be able to sell in Firm B’s home country. Which is at risk, Firm A or Firm B?

(c) Firm 1 and Firm 2 form a strategic alliance. As part of the alliance, Firm 1 promises to provide Firm 2 access to some new and untested technology that Firm 2 will use in its products. In return, Firm 2 will share some of the profits from its sales with Firm 1.

Which is at risk, Firm 1 or Firm 2?

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Strategic Management And Competitive Advantage

ISBN: 978-0133823929

5th Edition

Authors: Jay B. Barney ,William S. Hesterly

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