Based on your analysis, are there activities that this organization performs differently than its rival? Start by looking at the firm’s products, services, or target markets. Do any of the rival firm’s value-chain activities give them a competitive advantage? If so, why don’t others imitate these activities? What resources and capabilities does your focal organization possess? What are the resources and capabilities possessed by the rival? How do your focal organization’s resources and capabilities fare relative to those of the rivals ’when you apply the VRINE model to them?