Describe different kinds of distance and how they affect successful international expansion and how this affects the
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Describe different kinds of distance and how they affect successful international expansion and how this affects the choice of where firms should go when they expand.
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The decision of where a company should go ie which countries or regions to expand into when planning for international expansion is significantly influenced by various types of distance In the context ...View the full answer
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Related Book For
Strategic Management Concepts And Cases
ISBN: 9781119539667
2nd Edition
Authors: Jeffrey H. Dyer, Paul Godfrey, Robert Jensen, David Bryce
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