How do you think the firms will create value in the alliance? Is value mostly created by
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How do you think the firms will create value in the alliance? Is value mostly created by combining complementary resources, pooling similar resources, creating entirely new resources, or reducing transaction costs/increasing efficiency between the two organizations?
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The value created in an alliance can stem from various sources and it often depends on the nature of the alliance the objectives of the partnering fir...View the full answer
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Related Book For 
Strategic Management Concepts And Cases
ISBN: 9781119539667
2nd Edition
Authors: Jeffrey H. Dyer, Paul Godfrey, Robert Jensen, David Bryce
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