What is a new-market-creation strategy?

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Strategic Management Concepts And Cases

ISBN: 9781260075106

2nd Edition

Authors: Mason Carpenter, Gerry Sanders

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Question Posted: Feb 23, 2024 02:00 AM

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What is a new-market-creation strategy?

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A newmarketcreation strategy refers to the approach that companies adopt to identify develop and cap...View the full answer

Strategic Management Concepts And Cases

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