Why have firms typically followed an international strategy path that started with importing or exporting, followed by
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Why have firms typically followed an international strategy path that started with importing or exporting, followed by alliances, and then FDI? What risks do born-global firms face in trying to do all of these at once? What resources and capabilities must they possess to do all of these effectively?
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Strategic Management Concepts And Cases
ISBN: 9781260075106
2nd Edition
Authors: Mason Carpenter, Gerry Sanders
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