You are the cofounder and president of a new venture, manufacturing products for the recreational market. Five

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You are the cofounder and president of a new venture, manufacturing products for the recreational market. Five months after launching the business, one of your key suppliers informs you it can no longer supply you with a critical raw material since you are not a large-quantity user. Without the raw material the business cannot continue. There is a 50/50 chance that your new product may take off, which would let you provide the supplier with a demand estimate that could lead the supplier to think you are a larger prospect, and therefore worth investing in as a large-quantity purchaser. What do you do?

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Strategic Management Concepts And Cases

ISBN: 9781260075106

2nd Edition

Authors: Mason Carpenter, Gerry Sanders

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