Consider the amount of diffusion-centric messages that you receive in a day, including billboard, radio, television, and
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Consider the amount of diffusion-centric messages that you receive in a day, including billboard, radio, television, and online advertisements. Why were users more likely to share a participatory campaign such as Arctic Ready than they would be to share a diffusion-centric message, causing it to go viral?
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Strategic Social Media From Marketing To Social Change
ISBN: 978-1118556849
1st Edition
Authors: L. Meghan Mahoney
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