Develop a scenario based on the proposition that hydrogen-fueled cars will continue to improve and take 15

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Develop a scenario based on the proposition that hydrogen-fueled cars will continue to improve and take 15 percent of the automotive market in a few years. Analyze it from the point of view of an energy company such as Shell or a car company such as Mercedes.

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Strategic Market Management

ISBN: 9781119441434

11th Edition

Authors: David A. Aaker, Christine Moorman

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