For a brand such as Bank of America, Pantene, or Ford, how would you go about creating

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For a brand such as Bank of America, Pantene, or Ford, how would you go about creating blockbuster global brand-building programs—for example, sponsorships, promotions, or advertising? How would you leverage those programs?

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Strategic Market Management

ISBN: 9781119441434

11th Edition

Authors: David A. Aaker, Christine Moorman

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Question Posted: Jan 29, 2024 03:11 AM

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For a brand such as Bank of America, Pantene, or Ford, how would you go about creating

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Creating global brandbuilding programs and leveraging them effectively involve careful strategizing and implementation Heres a stepbystep guide to dev...View the full answer

Strategic Market Management

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