Select a company. How would you advise it to find an alliance partner to gain distribution into
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Select a company. How would you advise it to find an alliance partner to gain distribution into China? What advice would you give regarding the management of that alliance?
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Since the question does not specify a particular company lets choose a hypothetical company interested in expanding its operations to China well call ...View the full answer
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Related Book For
Strategic Market Management
ISBN: 9781119441434
11th Edition
Authors: David A. Aaker, Christine Moorman
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